What We Eat Laura Latterell

 

Have you ever really realized how much fast food has taken over our country? Well Eric Schlosser tells us all about the fast food industry and the impact it has in his article “What We Eat”. (Schlosser) While reading this article Schlosser tells us all about how government helps build up the fast food industry. We also read about how fast food makes their food and produces their food, and that it’s more chemistry then it is really food. And finally we learn about fast food spends more on advertising than any other brand.

            So how does hockey have to do with the fast food industry? Well professional sports have a lot to do with this industry. Professional sports are a lot of what helps sell this industries food. Especially the NHL. Fast food restaurants like McDonalds and Subway sponsor professional athletes to help advertise their products. McDonalds is the number one advertiser in the country, and they sponsor the NHL to help with their advertising.  (Schlosser)

            One major sponsor for McDonalds from the National Hockey League are the Los Angele’s Kings. This Kings have had a long term sponsor ship with McDonalds for several years. With this sponsorship McDonalds will be able to advertise their logo at many of the Kings sporting events, such as McDonald’s logo of the teams practice jerseys, and on the opening night banner giveaway. (McDonald's Named Kings') Another major event that the NHL allows the fast food to advertise at is the Winter Classic! (Your Client) The fast food industries get advertising all over at this event. They can advertise on the banners around the ice, TV broadcasts, even on the ice’s surface. Almost all professional NHL games allow sponsorships and advertising at their games. The NHL averages 17,768 fans per game which means all of these fans are seeing all of these advertisements from the fast food industries which are helping them grow. (Your Client)

Works Cited

"McDonald's Named Kings' Presenting Sponsor." McDonald’s Named Kings’ Presenting Sponsor. N.p., n.d. Web. 02 Nov. 2014.

Schlosser, Eric. "What We Eat." Rereading America, 9th Ed. Bedford/ St Martins, 2013. Web. 2 Nov. 2014.

"Your Client Being Seen at NHL Games." - Media Life Magazine. N.p., n.d. Web. 02 Nov. 2014.